Early Marketing Years Question

[Arakash]

I see that in the early years there are about only 3 options: newspapers, billboards, and magazines. Which of these has a greater reach into the consumer base?

I would think Newspapers, then magazines, with little in the way of billboards. In the early years there is not going to be many improved roads and not sure that billboards would really be effective.

I ask because if I want to dedicate a specific budget I want to know where I am getting the most bang for my buck. I don't really see that now... I am just blindly setting sliders to spend marketing money without knowing how effective they are.

You said there are 3 options, but what about Miscellaneous, Events and Sporting?

On effectiveness:
One thing i noted under the new reports in 1.11, the marketing effectiveness report says the Newspapers are initially far more effective than any other form of advertising.