05-05-2014, 04:15 PM
I think it does make sense to have reputation for both marques and vehicles.
To give an Australian example of this. Holden has always been considered the "Australian car" and until fairly recently they have absolutely dominated the Australian market with their largest car the Commodore and it's predecessors. However, even through that dominant period they struggled to have any real success with anything other than the big cars. Why? The company it self has a pretty poor reputation for build quality, value for money and reliability but the big car had a strong reputation of its own that carried it for years.
To give an Australian example of this. Holden has always been considered the "Australian car" and until fairly recently they have absolutely dominated the Australian market with their largest car the Commodore and it's predecessors. However, even through that dominant period they struggled to have any real success with anything other than the big cars. Why? The company it self has a pretty poor reputation for build quality, value for money and reliability but the big car had a strong reputation of its own that carried it for years.