AAR - Zap

[Arakash]

You misread me again.
I maxed out news papers and used a decent amount of magazine and some billboard advertising but I only ever used broad base.
As I said in the OP this was an exercise in getting to the end in one piece and I'll do a more detailed campaign later. I was trying to limit my micro management because I didn't want the hour long turns I was dealing with in one of my other games that I ended up abandoning (for now). I just wanted a quick and (relatively) easy game I could push through to 1930 and see what happened at the end of the demo =)

I can understand your desire to keep your game simple and relatively easy, so thats more than enough justification to keep your marketing simple like you did. As we would say in Australia, that's "fair enough".

I think i didn't misread you this time. You were basically saying:
You did a variety of broad base advertising in different marketing categories.
You then said in post 3 that you didnt think you were hurt by not using specific advertising in various marketing categories.
At least in the current build, i disagree with that.
I said that, especially in the case of newspapers in the current build, specific marketing is extremely cost effective. I also suggested that imo, newspaper specific marketing is more cost effective than broad base marketing in other categories in very early years.