(01-09-2014, 09:59 PM)Eric.B Wrote: If I read this correctly, real adverts in Australia are about 100x less than what you are spending in game? Interesting to note.
Ive put a summary at the end of this post to clarify, i hope it makes things more clear.
Sorry if im not making a lot of sense, I'm not a great communicator, so no guarantee i can say anything clearly at any moment
This is all based off very rough data and calculations.
I was trying to compare modern (2011) real world yearly advertising budgets to the fictional ones in my 1900-1910 game.
Of course the value of money has changed a lot since 1900, so it has to be adjusted for inflation(which is what the x100 was).
Once you do the adjustment for inflation, the largest yearly advertising budgets in modern Australia are 0.5-2mil per year. (very rough calculation)
But my advertising budget, mainly for England around 1910ish, was 20mil per year.
So my marketing budget was 10 to 40 times higher than the yearly advertising budget of the largest modern advertiser in Australia.
Also interesting to note was that my yearly budget is 40 times higher than the yearly advertising budget of largest modern Vehicle/Car advertiser in Australia.
This is interesting as it suggests im wasting too much money on advertising ingame. Even if i correct my mistake about overspending on things like newspapers for no purpose, 20mil looks really excessive.
So in summary:
The 100x is just a VERY rough estimation of inflation over 100-110 years, likely wrong.
The 20mil per year marketing is closer to 10 to 40 times higher than the yearly budgets of the largest modern advertisers in Australia. (inflation adjusted)
Hope that clears things up a bit.