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Pricing Comparison
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So I am looking at a new game I started yesterday and some interesting data/statistics.

This is for New York City. I have been building and selling a rather successful pickup truck at $1800 (rating of 19). I sold 164 units last month. Not too bad. Initially I had priced it around $3800 and had to keep dropping the price and increasing marketing until I found a balance. I am probably going to increase the price though.

Demand was high but now it is only average. There is only one other car maker selling a pickup in the city which is only rated 11, and sells for a whopping $13,225 !!!! They only sold 4 last month.

There are about 8 companies now in New York. I am thinking of building a Touring car, but 6 companies already build them. Here's their stats:

Company 1 - $11,013, sold 4, rating 22
Company 2 - $ 4,889, sold 12, rating 18
Company 3 - $ 4,187, sold 0, rating 9
Company 4 - $ 3,555, sold 10, rating 10
Company 5 - $ 4,917, sold 10, rating 9
Company 6 - $ 1,865, sold 0, rating 12

I'm trying to figure out a strategy based on these figures.

The average price of Touring car is $5,071

The average number sold is merely 6

The average rating is 13.33

I can see that the higher rating would be higher priced and selling less, however the price of Co. #1 is double the average. Company 2 and 5 generated greater revenues, however, they built more cars and likely had higher costs. That data I could not find.

Company #4 made less revenue yet sold the same number of cars as Company #5 with about 28% less revenue. Therefore of #4 and #5 it is likely that #4 had a greater profit margin for same number of sales.

Back to the question: what strategy to use?

It almost seems to me that the AI is rewarding Company #1 with the greatest profit margin with the lease number of cars sold (of the companies that actually sold cars) by simply cranking up the price. That does not seem right.

My crappy pickup truck has a rating of 19 which is not far off in rating... I am sure that I could build a Touring car with a 22 rating or better. But COULD I really sell it for $11k ????

My question is why would the AI build such an expensive car that is significantly higher priced?

On another note... there are only 2 car companies in New York selling Pickup trucks. Mine and one other company. Here are THOSE stats:

MINE - $1,800, sold 164 units, 19 rating
Other Co. - $13,225, sold 4, rating 11


Of course they sold less with THAT price. I wonder what THEIR cost would be and profit margin. I have to sell more than 7x at my price to make up for every car they sell... that takes manpower and other costs. I am not sure which company is more profitable. I am making about $150k or more a month, but it comes at a cost of course. They are merely selling 4 cars but the margin is likely 100x what mine is.
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Messages In This Thread
Pricing Comparison - by geozero - 01-13-2014, 10:45 PM
RE: Pricing Comparison - by Arakash - 01-13-2014, 11:18 PM
RE: Pricing Comparison - by Eric.B - 01-13-2014, 11:22 PM
RE: Pricing Comparison - by geozero - 01-13-2014, 11:23 PM
RE: Pricing Comparison - by Arakash - 01-13-2014, 11:33 PM
RE: Pricing Comparison - by Eric.B - 01-13-2014, 11:29 PM
RE: Pricing Comparison - by geozero - 01-13-2014, 11:36 PM
RE: Pricing Comparison - by Arakash - 01-13-2014, 11:46 PM
RE: Pricing Comparison - by Eric.B - 01-14-2014, 09:25 AM
RE: Pricing Comparison - by Eric.B - 01-14-2014, 02:16 PM
RE: Pricing Comparison - by geozero - 01-14-2014, 02:39 PM
RE: Pricing Comparison - by Arakash - 01-14-2014, 07:56 PM
RE: Pricing Comparison - by Eric.B - 01-14-2014, 02:57 PM
RE: Pricing Comparison - by geozero - 01-14-2014, 05:02 PM

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