01-14-2014, 07:32 PM
I see that in the early years there are about only 3 options: newspapers, billboards, and magazines. Which of these has a greater reach into the consumer base?
I would think Newspapers, then magazines, with little in the way of billboards. In the early years there is not going to be many improved roads and not sure that billboards would really be effective.
I ask because if I want to dedicate a specific budget I want to know where I am getting the most bang for my buck. I don't really see that now... I am just blindly setting sliders to spend marketing money without knowing how effective they are.
I would think Newspapers, then magazines, with little in the way of billboards. In the early years there is not going to be many improved roads and not sure that billboards would really be effective.
I ask because if I want to dedicate a specific budget I want to know where I am getting the most bang for my buck. I don't really see that now... I am just blindly setting sliders to spend marketing money without knowing how effective they are.