02-02-2014, 04:05 PM
Apologies if this has already been discussed.... Just point me to that thread if you can find it =)
This thread got me thinking about the effectiveness of advertising specific models vs just broad base advertising.
Generally I do both but I find myself wondering if it's really worth doing more than the broad base advertising when your marque has 16 different models with another 6 on the way.
Has anyone played around with this? Do you need to advertise specific models to be effective or is broad base advertising just as effective?
This thread got me thinking about the effectiveness of advertising specific models vs just broad base advertising.
Generally I do both but I find myself wondering if it's really worth doing more than the broad base advertising when your marque has 16 different models with another 6 on the way.
Has anyone played around with this? Do you need to advertise specific models to be effective or is broad base advertising just as effective?