02-02-2014, 08:12 PM
Generally speaking, i manage it through the marketing cost per unit screen in the expenses part of the sales book. Depending on how many models your selling, you may have to do some calculation in your head too.
Again generally, im quite happy to pay $10-20 per unit on advertising, and in some cases up to 50 or more depending on the specific strategy im pursuing.
The last thing i look at (more recently) has been the marketing effectiveness report which was recently implemented. Based on that, lately ive maxed out newspapers for most cities and models that im selling any more than 20-50 units of. I tend to only spend more on billboards and other forms for my best selling lines that are selling in large quantities and only in large cities like london.
So short answer to is "marketing for specific models effective"? In the current model i think you would be mad not to max newspapers early on unless you are selling less than 20-30 units of a specific model. (and you might even do it in that case if its a high margin vehicle)
Again generally, im quite happy to pay $10-20 per unit on advertising, and in some cases up to 50 or more depending on the specific strategy im pursuing.
The last thing i look at (more recently) has been the marketing effectiveness report which was recently implemented. Based on that, lately ive maxed out newspapers for most cities and models that im selling any more than 20-50 units of. I tend to only spend more on billboards and other forms for my best selling lines that are selling in large quantities and only in large cities like london.
So short answer to is "marketing for specific models effective"? In the current model i think you would be mad not to max newspapers early on unless you are selling less than 20-30 units of a specific model. (and you might even do it in that case if its a high margin vehicle)