Best way to improve image?

[Frankschtaldt]

People will complain about numbers, that's why it's text to begin with.
I mean, seriously, you want to sort through 1200 floating point numbers on a report? Just to figure out if your brand's perception is decent?

The numbers are irreverent for this sort of data. I believe text descriptions work perfectly fine in this case. I just need to fix the way I weight the values. Which I'm doing right this second.

Is it possible to have two versions or the report to cater to both groups because I'd MUCH rather the numbers.