01-13-2016, 06:21 PM
1912-1918:
As tensions in the world increased we prepared for several scenarios and kept produced car reserves as low as possible.
1914 the great war in Europe started and we cancelled marketing campaigns and closed branches as soon as war reached a country with exception of the London branch due to its very high standard (32 dealerships).
We also closed the factories at Stuttgart and London.
My decision to keep up the high RnD spending brought us losses for many years in a row - but it was calculated way before and therefor the cash reserves were created in the first place.
Of course the war didn't stop us from designing and introducing new cars. The screenshots of them were made with them several years at the dealers, the initial ratings were way better of course.
At first, the new landaulet, called the United Kingdom:
![[Image: lz4584s7.png]](http://fs5.directupload.net/images/160114/temp/lz4584s7.png)
The new limousine, United States:
![[Image: jf6wntl6.png]](http://fs5.directupload.net/images/160114/temp/jf6wntl6.png)
A race car prototype that made it to the dealers with low production numbers:
![[Image: ghl6o8ga.png]](http://fs5.directupload.net/images/160114/temp/ghl6o8ga.png)
Ireland, a compact car:
![[Image: 8i8ygsvy.png]](http://fs5.directupload.net/images/160114/temp/8i8ygsvy.png)
And Little Friend, a micro car prototype that actually sells:
![[Image: cej3k3yt.png]](http://fs5.directupload.net/images/160114/temp/cej3k3yt.png)
As soon as I felt the war is coming to an end the decision was made to build a new Chicago factory, as big and technological advanced as possible:
![[Image: t9q3g7ay.png]](http://fs5.directupload.net/images/160114/temp/t9q3g7ay.png)
The war ended. We lost about $60 Millions due to our expensive RnD and distribution program but it will pay off in the end. Cash reserves are still at about $70 Millions and we're making profit again - with our Birmingham factory only producing war goods and most branches in Europe still closed.
Right now there's a decision if the sole Birmingham factory will be enough to satisfy the European and African market or if we should utilize our huge London lot and build a new factory there. The building costs of about $30 Millions are what makes us wait.
1918 ends with redesigns of our Uni 3 parts. The designs are very good, we just update them to our advanced manufacturing skills and the overall better technology. We'll get better and cheaper parts this way for our future vehicles.
As tensions in the world increased we prepared for several scenarios and kept produced car reserves as low as possible.
1914 the great war in Europe started and we cancelled marketing campaigns and closed branches as soon as war reached a country with exception of the London branch due to its very high standard (32 dealerships).
We also closed the factories at Stuttgart and London.
My decision to keep up the high RnD spending brought us losses for many years in a row - but it was calculated way before and therefor the cash reserves were created in the first place.
Of course the war didn't stop us from designing and introducing new cars. The screenshots of them were made with them several years at the dealers, the initial ratings were way better of course.
At first, the new landaulet, called the United Kingdom:
The new limousine, United States:
A race car prototype that made it to the dealers with low production numbers:
Ireland, a compact car:
And Little Friend, a micro car prototype that actually sells:
As soon as I felt the war is coming to an end the decision was made to build a new Chicago factory, as big and technological advanced as possible:
The war ended. We lost about $60 Millions due to our expensive RnD and distribution program but it will pay off in the end. Cash reserves are still at about $70 Millions and we're making profit again - with our Birmingham factory only producing war goods and most branches in Europe still closed.
Right now there's a decision if the sole Birmingham factory will be enough to satisfy the European and African market or if we should utilize our huge London lot and build a new factory there. The building costs of about $30 Millions are what makes us wait.
1918 ends with redesigns of our Uni 3 parts. The designs are very good, we just update them to our advanced manufacturing skills and the overall better technology. We'll get better and cheaper parts this way for our future vehicles.