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Opening an international branch
#2
Good morning, Sorry for the late reply I am currently out of the office.

(03-13-2016, 07:21 PM)irsmert Wrote: Here's the problem - I want to open a branch in Vancouver (which I've done) and despite it having a reasonably good per capita and some marketing expenses I am getting no sales. What gives?

I would need a little information, such as what years are you playing and what is the sales prices of the vehicles you are trying to sell.

Working off the asumption that you are playing in early 1900s, there are two reasons that your sales would be low.

A major reason would be per capita income. Candaians make $219 at the start of the game where as Americans are making more. The game works on a wealth distribution system that mimics real life. The higher you price a vehicle retaliative to an area's income, the less sales you will get. At around 5x per capita you are limiting your self to less than one percent of the number of people buying vehicles.

Which leads me into the next big thing, population. In 1900, Vancouver had a population of 26000. This is not very many people. If a family (4 people) buy a car every 10 years then you're looking at 26000/4/10/12turns = 54 maximum customers for that turn in that city. But not all customers are looking for the same thing. For instance someone looking for a pickup truck would not be interested in a compact car. So say demand for sedans is 10% of the market. You're now looking at a max of 5 customers. Now spread it out on wealth distribution, and you'll find that all the customers are making less than roughly $600 per year. Meaning unless you are selling a vehicle for less than that, you will probably not get any sales. (Even then you may not, because there are so few customers.)


My advice is to stick to cities above 250k populations until you get a hang of the game. In early game years, anything under 50k is extremely difficult (later game years are not so bad.)



Quote:Thanks in advance and thanks to Eric for making such an amazing game!

Quite welcome, thank you for playing it! Smile
"great writers are indecent people, they live unfairly, saving the best part for paper.
good human beings save the world, so that bastards like me can keep creating art, become immortal.
if you read this after I am dead it means I made it." ― Charles Bukowski
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Messages In This Thread
Opening an international branch - by irsmert - 03-13-2016, 07:21 PM
RE: Opening an international branch - by Eric.B - 03-14-2016, 08:09 AM
RE: Opening an international branch - by irsmert - 03-14-2016, 04:21 PM
RE: Opening an international branch - by Eric.B - 03-15-2016, 03:00 PM

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