Marketing question

[Eric.B]

Woa!

It's been a few years since the last time I played Gearcity and back then it was only available as a demo!

Welcome Back!

With the exception of the loss of those rather nice looking leather bound buttons from older versions of the game

The Leather buttons had some scaling issues. I will probably do a little bit of tweaking to the current brown ones at some point. But the old leather buttons are probably gone for good.

I do have a querry and a few suggestions related to marketing. I like the new marketing efficiency report, but I still find it nearly impossible to gauge what effect the funds I'm sinking into advertising, is having on helping me shift cars. Is there anyway I can find this out?

There is no way to know exactly how much marketing effects your sales as it is just one part of the consumer buyer rating. This rating is used to compare against other vehicles for sale in the market. The bonus it gives to the rating is not linear, but the more money you put into marketing the higher your consumer rating will go. If you have no or little competition in the market, you won't see much if any sales increase.

I would also like an idea of the advertising my competitors are committing to in each city.

I believe there may be marketing budgets in the stock reports of publicly traded companies. You can access this information by clicking the line graph button in the stock menu for the selected company. If you don't see the marketing budgets there, let me know, and I might be able to work it in.

You have no right to the information for private companies however...


In v1.21.1, an Auto-marketing system has been implemented. It defaults the budgets to around 10% of profits.